Business Partner
Behind YourSaaSSaaS

Yes, that's most of our work. We start with research and planning: what the product needs to do, which features are feasible, and which external providers or integrations are needed to fulfill the business requirements. Then we design it, build it in weekly iterations you can see, and launch it to production: frontend, backend, and infrastructure. After launch we add tracking, keep improving it, and suggest the features we think make sense next.

Marketplaces and two-sided platforms. Customer dashboards and operational platforms. Rewards and engagement products. Custom commerce and storefronts, including Shopify. ERPs, CRMs, and the internal tools a business runs on. Booking and subscription products. Customer portals, and products built around integrations, automations, and multi-step workflows. If it's a SaaS product, a web app, or an internal tool, we can almost certainly build it. And if your product doesn't fit a neat category, that's normal. Most don't.

Both. Some products we design and build end to end: research, product model, design, frontend, backend, and infrastructure, with design and frontend led by the founders themselves. Other times we start from what already exists and rebuild the parts that hold the product back. And with some clients we build as one team with their engineers. The partnership works the same in all three shapes.

Yes. We audit what exists, keep what's good, and rebuild what isn't, without stopping the product. Some of our longest client relationships started exactly this way: a working backend, aging user-facing surfaces, and everything rebuilt piece by piece while the business kept running.

Most of our clients work with us on a monthly partnership. You don't buy hours, you reserve a team that gets to know your product and your business better every week. We allocate whatever the product needs: design one week, backend the next, infrastructure and DevOps when launch needs it. We don't nickel-and-dime hours, and if something needs to be finished, we finish it. You're always in sync: a weekly call, a weekly progress report, and chat with us six days a week. Change tiers or stop with two weeks notice, and everything is yours either way. For well-defined builds, we also take fixed-price projects.

We can usually start within a few weeks. The first month is planning, research, and design. During the second month you start seeing the real product working. By the third month there's usually a first version ready for real users.

We stay. Launch is the middle of the engagement, not the end: we track how the product is used, fix what the data exposes, and keep shipping improvements and features week by week. For stable products that just need care, there's a lighter support arrangement.

Yes, where they earn their place: assistants inside products, AI integrated into workflows, and features where AI quietly does the heavy lifting behind the scenes. We treat AI as a feature that must work every time, not a demo.

You own everything: code, design, infrastructure, accounts. Our contracts let clients leave anytime with two weeks notice, and we hand over cleanly. We'd rather keep clients by being good than by locking them in.

TypeScript end to end. React and React Router on the frontend, Node and PostgreSQL on the backend, and infrastructure that fits the product rather than the trend. We pick technology that will still be a good decision in five years, and we don't experiment on your product.